Capacity & ROI: brewpub or wholesale brewery

Financial model for two setups: a brewpub (brewery + restaurant) or a production brewery selling kegs/bottles wholesale — investment, revenue, costs, net profit, break-even and payback.

Inputs

Business model

Brewpub · brewery + restaurantWholesale brewery

1. Brewhouse & beer

Batches per brew day1

Up to 3 per day (back-to-back, 5–7 hours each). You need enough fermenters for this volume.

Brew days per week3

= 3 batches per week

Sell-through rate85%

Price per 330ml glass (menu price incl. VAT)₫85,000

₫

Ingredient cost per litre₫18,000

₫

Supplier craft beer price per litre (tax included)₫180,000

₫

2. Initial investment (CAPEX)

Brewhouse & fermenters₫680,000,000

₫

Estimated from the brewhouse — editable

Installation, commissioning & handover₫55,000,000

₫

Delivery, installation, power/water/steam hook-up, first test brews, process handover. ~8% of equipment — editable

Brewer training₫30,000,000

₫

Engineer-led training on brewing, fermentation, CIP and troubleshooting

Beer recipes (optional)₫0

₫

Buying or developing house recipes. Leave 0 if not needed

Bar, towers & cold room₫150,000,000

₫

Cold room, towers, taps, lines, flash chiller

Fit-out, furniture & kitchen₫800,000,000

₫

Renovation, decor, tables, kitchen, sound & light, POS

Lease deposit & licences₫150,000,000

₫

2–3 months' deposit + business, food safety, fire and liquor licences

3. Monthly operating costs (OPEX)

Brewery operations₫35,000,000

₫

Brewer, power, water, CO2, cleaning chemicals

Rent₫60,000,000

₫

Restaurant staff₫120,000,000

₫

Manager, chefs, bartenders, cashier, servers

Restaurant power, water & gas₫25,000,000

₫

A/C, freezers, kitchen, sound & light

Admin, accounting & software₫8,000,000

₫

Accountant, licence tax, POS software

Marketing & sales (% of revenue)3%

Social ads, promotions, delivery-app commission

4. Food

Food share of total revenue40%

Typically 35–50%

Food cost (% of food price)35%

Typically 32–38%

5. Taxes

Apply current Vietnamese taxes

First year of trading

Beer excise under Law 66/2025/QH15 rises 5 points a year: 65% (2026) → 90% (2031). Monthly figures use the selected year; the chart and payback apply the rising rate year by year.

Payback

13.0 months

Total CAPEX ÷ net profit

Net profit / month (after tax)

₫144,626,709

Total investment (CAPEX)

₫1,865,000,000

Brewery ₫765M · Restaurant ₫1.1B

Total revenue / month

₫853,863,636

Beer ₫512M · Food ₫342M

Break-even

₫501,500,674

Minimum monthly revenue to avoid a loss

Monthly output

2,340 litres

≈ 6,027 glasses

Cumulative cash over 36 months

Brewpub (brew in-house)
Restaurant buying beer in

View as table

Month	Brewpub (brew in-house)	Restaurant buying beer in
0	-₫1,865,000,000	-₫1,100,000,000
6	-₫997,239,745	-₫717,417,087
12	-₫129,479,490	-₫334,834,173
18	₫679,183,200	₫29,995,276
24	₫1,487,845,889	₫394,824,726
30	₫2,257,526,996	₫759,654,175
36	₫3,027,208,103	₫1,124,483,625

Monthly P&L

Beer revenue	₫512,318,182
Food revenue	₫341,545,455
Total revenue	₫853,863,636
Output VAT (beer 10%, food 8%)	−₫71,874,043
Net revenue (ex-VAT)	₫781,989,593
Beer excise tax (65%)	−₫183,474,831
Beer cost (ingredients)	−₫42,120,000
Food cost	−₫110,686,027
Gross profit	₫445,708,735
Brewery operations	−₫35,000,000
Rent	−₫60,000,000
Restaurant staff	−₫120,000,000
Restaurant utilities	−₫25,000,000
Admin & accounting	−₫8,000,000
Marketing & sales	−₫23,459,688
Profit before corporate tax	₫174,249,047
Corporate income tax (17%)	−₫29,622,338
NET PROFIT AFTER TAX	₫144,626,709

Versus buying craft beer from a supplier

Net profit / month	₫144,626,709
Net profit if buying beer in	₫63,763,819
Extra profit from brewing / month	₫80,862,890
Brewery investment pays back in	9.5 months

Same restaurant and beer sales. Buying in means no brewhouse, no brewery costs, and excise is already in the supplier price (charged on their wholesale price); brewing and selling on site pays excise on the retail price.

Monthly net profit along the excise schedule

Same volume and prices; only the excise rate changes (and food VAT returns to 10% from 2027). Prices must rise to keep profit.

Year	2026	2027	2028	2029	2030	2031
Excise	65%	70%	75%	80%	85%	90%
Net profit / month	₫145M	₫135M	₫128M	₫122M	₫116M	₫111M

Indicative only: excise, VAT and corporate tax are simplified (no input-VAT credit, depreciation, incentives or household-business regime); assumes flat monthly sales. A KRS engineer will prepare a detailed plan for your project.

Get a detailed plan